Nook Revolution

November 2009, Barnes and Noble, and a national retail book seller came out with their first e-book called the Nook. The Nook made the world rethink what the “book” was. The Nook allowed its buyers to download thousands of books for about half the price. The original Nook comes with Wi-Fi and is in connection with AT&T cellphone company. It has a six-inch black and white E-Ink display with a separate touch screen along the bottom. The Nook comes at an affordable price, is small and compact, and is easy to use. The cheap price of books offers both an affordable product and affordable downloads for customers.

The Nook Color was introduced to the public in October of 2010. When the Nook Color was introduced to the market, the original Nook went from $199 to $149. The Nook Color provides its readers with a larger LCD screen in full color and has Wi-Fi and 3G network capabilities. The Nook and Nook Color have reading capabilities without Wi-Fi connection which expands the ability for its readers to read any place at any time. The Lendme feature on both Nooks allows users to share books with other users.



Links:
http://www.barnesandnoble.com/nook/index.asp?